Spell a Bee Press Kit
Spell a Bee makes learning to spell genuinely fun. It is an iPad-native spelling app for grades K to 5, built on proven learning science, with zero ads and zero tracking.
Fast facts
| App name | Spell a Bee |
|---|---|
| Developer | Rocket Labs, Oakland, California |
| Platform | iPad (iPadOS), Apple "Made for Kids" / Kids category |
| Ages / grades | Kids in grades K to 5 (ages roughly 5 to 11) |
| Launch | June 2026 |
| Price | First level free forever. Full access is $4.99/month or $29.99/year. No ads. Coins are earned by learning, never purchased. There are no in-app purchases aimed at kids. |
| Profiles | Multiple child profiles per subscription, so siblings each keep their own progress |
| Words | 1,000-word K to 5 curriculum, placement-tested to each child's level |
| Method | Leitner spaced-repetition system |
| Privacy | A child's learning data stays on the device. No third-party ad or tracking SDKs. Anonymized first-party analytics only, with no user identifiers. COPPA-aligned by design. |
| Contact | [email protected] |
| App Store | apps.apple.com/app/id6768881287 |
About the app
Spell a Bee is a spelling app for kids in grades K to 5, designed exclusively for iPad. Kids practice a 1,000-word curriculum matched to their level through a placement test. Daily sessions are powered by the Leitner spaced-repetition method, the same learning-science technique behind serious flashcard systems. Then they take what they've learned to the stage: a virtual spelling-bee mode where they perform words in front of a friendly audience, building the confidence to shine at classroom and school spelling bees.
Every child picks an animal buddy when they set up their profile, choosing from a dog, cat, giraffe, and friends. They earn coins by learning and mastering words, and they can spend those coins on digital collectibles. Multiple profiles mean siblings each keep their own progress. Parents get an on-device dashboard showing exactly what each child has mastered.
Spell a Bee contains no ads, no tracking, and no purchases aimed at children. A child's learning progress stays on the iPad. It never leaves the device.
Why we built it
"Most spelling practice is a worksheet, and most kids dread it. Our goal with Spell a Bee was simple: make learning to spell genuinely fun, something kids ask to do. The animal buddies, the coins, the collectibles, and the stage all exist to serve that one goal. There's a great side benefit too. When the school spelling bee comes around, your kid walks up to the microphone excited instead of nervous. As a parent, I also wanted an app I never had to think twice about handing to a kid. So there are no ads, no tracking, and nothing that data-mines children. Your child's progress lives on the iPad, not on our servers." Naren Thiagarajan, founder of Spell a Bee. Y Combinator alum and father of two.
What makes it different
- Fun first. Kids pick an animal buddy, earn coins by mastering words, and spend them on digital collectibles. It's spelling practice they actually ask for.
- A stage, not a worksheet. The spelling-bee stage turns mastered words into a performance moment. When the school bee comes around, kids step up excited instead of nervous.
- Real learning science. Leitner spaced repetition schedules every word at the moment a child is about to forget it, so practice actually sticks.
- Genuinely private. A child's learning data lives on the iPad. No ad SDKs, no accounts required for kids, and only anonymized analytics with no user identifiers.
- Built for iPad and for families. Native SwiftUI, a custom on-screen spelling keyboard, and voice letter-by-letter input. Multiple profiles let siblings each keep their own progress.
- One honest price. First level free forever. Full access is $4.99/month or $29.99/year for the whole family. No ads and no upsells aimed at kids. Coins are earned by learning, never bought.
Press assets
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These assets may be used freely in articles, reviews, and coverage of Spell a Bee.
Get in touch
Contact [email protected]. We respond fast and are happy to provide demo access, additional assets, or interviews.
Promo codes for reviewers: journalists and educators, email us for a free review code.